The public were welcomed to the new First Direct Arena in Leeds for an open day on 25th May 2013. The arena was previously named “Leeds Arena” prior to the sponsorship agreement with First Direct bank, who are a major local employer. The venue is operated by SMG Europe and we were shown around by a number of directors and staff.
You can see the arena in context on the left of the Pinnacle Panorama. These photographs were taken by Paula at Ollievision Photography for Lovin’ Leeds. Strictly copyright – please contact Paula if you wish to discuss image licensing.